Worried about hormone therapy and breast cancer? Unsure what the data really says? You’re not alone.
Join The Swell and renowned medical oncologist Dr. Avrum Bluming – co-author of Estrogen Matters – for a science-backed masterclass on hormone therapy, breast cancer, and what the WHI study got wrong.
Whether you’re navigating symptoms of (peri)menopause, unsure if HRT is right for you, have a family history of breast cancer, or simply don’t know who or what to trust, this program offers clarity, context, and essential information to help you make informed decisions about your health.
This powerful, multi-part experience unpacks decades of misunderstood data, explains what the research actually shows, and delivers the evidence-based guidance every woman deserves. You’ll walk away better informed, more confident in your choices, and empowered to advocate for your health – with real data, not fear.
Don’t miss this opportunity to gain meaningful insight, trusted education, and a deeper understanding of your health journey.
GET ACCESS NOW!Many women
program preview
Get a sneak peek of our comprehensive multi-part program.
- PROGRAM LENGTH: 4+ HOURS OF EXPERT CONTENT
- PROGRAM DETAILS: 5 TALKS & PANELS, 40 DETAILED FAQs
- PROGRAM FOCUS: HRT, BREAST CANCER, WHI STUDY & MENOPAUSE CARE
Our masterclass covers a wide range of topics, including:
- The real story behind the Women’s Health Initiative (WHI) study
- Key flaws in its design, interpretation & rollout
- How media shaped decades of confusion
- What the data actually says about HRT & breast cancer risk
- Estrogen’s benefits beyond symptom relief:
- Estrogen’s role in healthspan & longevity
- Estrogen after breast cancer: what’s known
- Timing, duration, and when to start – and how long to stay – on HRT
- The truth about “bioidentical,” “synthetic” & “compounded” hormones
- Starting HRT later in life: key considerations
- How to advocate for better care
- Community Q&A with real women’s questions
- AND MORE!
what to expect
KNOWLEDGE
Cut through decades of confusion with clear, evidence-based insights on hormone therapy, breast cancer, and the WHI study. Learn what the data really says and what it means for your health and HRT options.
EMPOWERMENT
Learn from one of the most trusted voices in oncology and gain the confidence to ask better questions, challenge outdated narratives, and advocate for evidence-based care around HRT, breast cancer risk, and the benefits of estrogen.
WELLNESS
Learn how estrogen affects far more than hot flashes. Explore its impact on your brain, bones, heart, and more so you can make informed choices that support your long-term health
COMMUNITY
You’re not in this alone. Join a growing movement of women taking charge of their health, gaining clarity on hormone therapy and shifting the conversation around menopause care.
our program
Preview the symposium with highlights from each section of the program.
01
01
How We Got Here: Estrogen, HRT & the Study That Changed Everything
In this powerful opening, Dr. Avrum Bluming and Dr. Carol Tavris—co-authors of the groundbreaking book Estrogen Matters —join menopause specialist Dr. Sharon Malone to unpack decades of misinformation around hormone therapy and breast cancer risk. Together, they break down the flawed rollout of the 2002 WHI Study, how fear overtook fact, and what the data actually says about estrogen. With clarity, warmth, and scientific evidence at the center, this session invites every woman to rethink the story she’s been told and walk away with clarity and confidence.
02
02
In His Own Words: Dr. Avrum Bluming on HRT, Breast Cancer & the Facts That Matter
In this powerful session, Dr. Avrum Bluming unpacks one of women’s health’s most misunderstood concerns: the link between hormone therapy and breast cancer. With clarity, compassion, and a meticulous review of the data, he challenges long-held fears shaped by the WHI study and explains what the research actually shows. Whether you’ve had breast cancer, have a family history, or are weighing HRT, this talk offers thoughtful, evidence-based guidance few doctors can provide – plus a Q&A with real questions from real women, answered with science, not fear.
03
03
Why Estrogen Matters: The Rise & Fall —And Return of Hormone Replacement Therapy in Menopause
What if the hormone you’ve been told to fear could actually protect your health? In this eye-opening talk, Dr. Avrum Bluming and Dr. Sharon Malone take on one of the biggest misconceptions in women’s health: that estrogen causes breast cancer. With decades of clinical experience, they unpack the flawed interpretation of the WHI study and highlight the overlooked benefits of estrogen—from easing symptoms to supporting brain, bone, and heart health. If you’re navigating menopause or unsure what to believe about HRT, this is the conversation that brings science back to the center.
04
04
Is The Black Box Warning on Estrogen Products (Still) Justified?
In this eye-opening session, Dr. Avrum Bluming and Dr. Carol Tavris take on one of the most controversial decisions in women’s health: the FDA’s ongoing black box warning on estrogen. Despite decades of data showing its safety and benefits, the warning persists—fueling fear, discouraging doctors, and confusing patients. Together, they trace how the label came to be and why it’s long overdue for reevaluation.. This is a call for change – and a powerful reminder of the responsibility we all share in demanding evidence-based care.
05
05
HRT & Breast Cancer Deep Dive: Answers to Your Most Pressing Questions
This comprehensive video library features 35+ clear, expert-led answers from Dr. Avrum Bluming—one of the most trusted voices in oncology and hormone therapy. From breast cancer risk to the broader benefits of estrogen, each short video helps you cut through confusion and make informed decisions—no matter where you are in your menopause journey.
